What the world’s leading broadcast professionals, athletes and thinkers in the para-sport space have said about LEXI
Channel 4 took on one of the toughest of all sporting productions when they won the rights to the 2012 London Paralympics.
Among the myriad of questions that had to be answered was how do you make sense of the many different disabilities that meant there were ten different 100 meters finals for men and ten for women! LEXI supplied those answers.
Never before had anyone attempted to explain how the classification system worked, but the combination of meticulous research and simple, effective graphics unlocked the mysteries.
The London Paralympics wouldn’t have been the success they were without LEXI.
BAFTA winning Executive Producer, Sunset+Vine
Channel 4 coverage of London 2012
Host Broadcaster of Glasgow 2014 Commonwealth Games
Paralympic sport is a passion of mine, I have presented every games since Sydney 2000 and have loved watching it grow. To put it on a par with other sports it needed to be explained and LEXI does that just enough so that presenters can get on with talking about the sport and the emotion of the occasion.
Clare Balding OBE
BAFTA winning Broadcaster
Our athletes are incredibly inspiring and achieve amazing things, but in order for people to truly understand the scale of their achievements they need to understand what they are watching. LEXI helps audiences to do this, thereby fully appreciating the extent of the breathtaking performances they are witnessing.
Tim Reddish CBE (GBR) Paralympian
Silver B1 100 Butterfly, Barcelona 1992 & 200 Individual Medley, Atlanta 1996
IPC Board Member & Former President, British Paralympic Association
We were extremely pleased to have the opportunity to use LEXI on our coverage of the Sainsbury’s Anniversary Games for Channel 4. This was an event that wasn’t exclusively disability sport, so it was imperative that we could explain precisely the categories of para-sport to our wide-ranging audience. Furthermore, in what was a tightly packed timetable with little room for detailed explanation, we needed to do so in a concise and easily digestible way. LEXI explains precisely and concisely what can be confusing classifications. This is why LEXI is now established as a trusted authority on disability sport for TV audiences.
Executive Producer, FilmNova
Broadcast & In-venue live production, Sainsbury’s Anniversary Games 2014
By using LEXI on the big screens in-venue at the Commonwealth Games in
Glasgow we were able to take audience engagement with the para-sport to a new level at a major championships. Incredible atmosphere mixed with
audience understanding produced some truly amazing moments.
Executive Producer, Great Big Events
In-venue live production, Glasgow 2014 & Gold Coast 2018 Commonwealth Games
LEXI has transformed the world of Paralympic sport. The classification systems had always been a barrier, preventing people from understanding the sport and inhibiting their enjoyment of it. But LEXI has opened up to a new fan base for the Paralympics. LEXI has helped people fall in love with Paralympic sport.
Rachael Latham (GBR) Paralympian
Broadcaster – BBC, Channel 4
S8 100 Butterfly Finalist
Paralympic sport can be difficult for viewers to understand due to the complexity of the classification system and the range of disabilities involved. LEXI as a tool has been a great help in allowing viewers to understand the differences between the categories and classifications and therefore to really get to grips with what they are watching. It helps us as athletes to know that viewers are given a comprehensive overview of the races they watch and that they can appreciate the skills of the athletes involved.
Susie Rodgers (GBR) Paralympian
Gold S7 50 Butterfly, Rio 2016
Bronze S7 100 & 400 Freestyle & 4×100 Freestyle Relay, London 2012
Understanding the classification system in Paralympic sport is central to both appreciating and enjoying it. LEXI does that extremely well, in an entertaining and engaging way.
Jonathan Edwards CBE (GBR) Olympian
Gold, Triple Jump Gold, Sydney 2000
I’ve presented Swimming for years on the BBC and it was always a struggle explaining to viewers why a swimmer with one type of disability can race against one with another. LEXI helps no-end, it lets people know just enough so that I can focus on talking about the racing.
Mark Foster (GBR) Olympian & 5x World Champion
Broadcaster & Lead Expert on Swimming, BBC Sport
LEXI was an invaluable tool during the London Paralympic broadcast. It clearly laid out the nuances of the classification system in a user-friendly and understandable way to the audience, which allowed the broadcast team to focus on the action.
Jeff Adams (CAN) Paralympian
Gold, 800 & 1500 T53 Wheelchair Track
Atlanta 1996 & Sydney 2000
I’ve been involved in disability sport or many years. Proper, detailed explanation of how the Classification system works has always been a problem. LEXI is superb because it makes a complex system easy to understand.
Kenny Cairns (GBR) Paralympian
Gold, S3 100 Freestyle
LEXI has been absolutely amazing. I love it because the graphics make it easy for my friends to understand what I do. I can know talk about my performances in the pool rather than explaining my classification. I’m so happy LEXI that has been created so that society gets a better understanding of Paralympic sport.
Shireen Sapiro (RSA) Paralympian
Gold S10 100 Backstroke
Using LEXI at the London 2012 Paralympics was a huge success. Once people managed to get their head around the classification system they no longer saw athletes with a disability, but instead elite athletes competing on a level playing field. I am often asked to explain classification – a great way to do this is to show them LEXI.
Claire Cashmore (GBR) Paralympian
Gold, 4×100 Medley Relay, Rio 2016
Silver, SB8 100 Breastroke, London 2012
Wheelchair Rugby includes a wide range of disabilities. It is important to explain the main differences to the audience who are often new to the Paralympic experience. LEXI did a great job. It wasn’t squeamish or patronising, it really helped people better understand our sport and enjoy it!
Justin Frishberg (GBR) Paralympian
2.0 Wheelchair Rugby Player
Athens 2004 & Beijing 2008
LEXI is a great way of explaining classification to people watching disability sport. Its easily shows to viewers using a body outline how the athletes are impaired, the colours show the severity and it says why they’re grouped together. Everything you need to know.
Matthew Walker (GBR) Paralympian
Gold 4×100 Freestyle Relay
Sydney 2000 & Athens 2004
I am familiar with the swimming classification system and found the LEXI system a very clear representation of how swimmers are classified. Classification is integral to Paralympic sport in ensuring fair competition. LEXI expertly and simply illustrates to the spectator how it works allowing them to properly enjoy the events.
Peter Hull (GBR) Paralympian
Gold, S2 50 Backstroke, 50 & 100 Freestyle
For over 20 years I have witnessed the confusion of audiences why athletes compete against each other. LEXI helps to breakdown this barrier between the athletes and the spectator by explaining the classification system as simply as possible. Athletes with different disabilities may compete against each other and LEXI explains the reasoning behind this brilliantly.
Sascha Kindred CBE (GBR) Paralympian
Gold SB7 100 Breastroke & SB6 200 Individual Medley
Sydney 2000, Athens 2004, Beijing 2008 & Rio 2016
For the first time people who knew nothing about Paralympic sport felt like they understood enough to see why athletes that looked very different, were grouped together. When they understood that, they truly engaged with the sport like never before. It was LEXI that did that.
Steve Parry (GBR) Olympian
Broadcaster, Businessman & Entrepreneur
Bronze 200 Butterfly